At Friedman’s Home Improvement, we strive to deliver the Human Side of Home Improvement. We are Born to Connect, Lead, Grow, Serve & Care. The Ecommerce Manager is a functional and innovative leader on our Team. This motivated, high achieving groundbreaker is responsible for developing, executing, and growing the reach and performance of Friedman’s ecommerce platform. This position will provide both thought leadership and an innate ability coupled with proven experience to quickly execute our growing ecommerce and digital marketing programs. The Ecommerce Manager will lead and promote the development and implementation of the site’s migration to a new platform. Assist with other tasks and special projects as assigned.

Essential Duties and Responsibilities:

• Manage end-to-end website strategy development and daily operations
• Manage and constantly improve a distinctive and authentic online presence and experience for our customers
• · Manage the user experience of the website including site navigation, content development, checkout funnel and promotional campaigns
• Increase online results with a financial and KPI focus, ensuring ecommerce is aligned to achieve company revenue projections
• Develop and execute SEO strategy and implementation
• · Partner with the Merchandising Team to optimize assortment, promotion, and pricing strategies
• · Partner closely with Merchant and Marketing Team to ensure ecommerce efforts align with overall marketing goals and complement all marketing and in-store displays and promotions
• Maximize return through testing, site optimization, and continuous improvement of the customer experience
• Implement programs to support online merchandising and optimization
• Translate consumer insights and learning into innovative and creative content ideas constantly evolving digital product offerings online
• Evaluate competitive benchmarks and continue to drive improvements to ecommerce web strategy
• Foster a growth environment through leadership, building capabilities and supporting Team Member development within a collaborative environment
• Regular and dependable punctuality and attendance

Qualifications:

• Bachelor’s Degree with a focus in communications, advertising, marketing, business or PR and/or equivalent work experience.
• Minimum 5 years’ experience in a marketing communications role, preferably in a B2B or B2C, retail environment
• Minimum 4 years of experience in the digital environment.

Required knowledge, ability, and technical skills

• Ability to identify new areas of ecommerce opportunity
• Possess outstanding analytical skills and strong experience interpreting results
• Experience with ecommerce platforms
• Strong knowledge of ecommerce business models; trends, competitors, distribution channels, customer base, promotion, and products
• Demonstrated success with marketing campaigns that enable increased awareness, customer engagement and product recognition resulting in business success
• Effective project management and time management skills that feed into planning and tracking of ongoing campaigns and development of marketing deliverables
• Strong written and verbal communication skills, writing and proofing skills
• Highly self-motivated contributor who works well as an individual and within a team environment
• Strong strategic, creative, and analytical thinking with experience in tactical planning
• Creative thinker with an innate visual aesthetic
• Demonstrated technical skills to perform the essential functions of the job

Job Type: Full-time

Pay: $100,000.00 - $150,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• No nights
• No weekends

Ability to commute/relocate:

• Petaluma, CA 94954: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 5 years (Preferred)

Work Location: In person

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