HealthyLine is an industry leader in nature-inspired powered heating mats and wellness devices. Since 2013, we have supplied 1000s of spas, medical offices, and households with our selection of unique wellness devices. Today we offer the largest selection of heated gemstone mats, energy comforters, magnetic bracelets, and other high-end products created to improve well-being – all at an affordable price.

HealthyLine is a fast-growing company relying on a team of innovative and dedicated professionals. We continue to scale and diversify our products. Today, HealthyLine holding seeks an experienced Director of a Marketing Agency in our division with full eCommerce and digital marketing knowledge.

This is a New York City Based position in the office.

Responsibilities:

· Own all aspects of the organization’s eCommerce. Formulate plans across each brand. Manage and monitor all eCommerce-related expenses to balance growth and profit efforts against financial objectives.

· Build, manage, structure, and lead a highly profitable team of eCommerce managers and specialists in-house and outsource.

· Work with software developers to lead the implementation of eCommerce performance tracking systems such as Google Analytics and many other tools.

· Increase eCommerce and net revenue by identifying opportunities, managing AB testing, improving conversion rates, and continuous redesign and rollout.

· Lead weekly and monthly performance reviews. Identify needs and areas of opportunity and capitalize on all options.

· Develop content directions and lead the content production for our portfolio of websites, including UI designs, UX, templates, and content for email campaigns, copywriting, and visual content.

· Lead the cross-functional collaboration with Software, Design, Operations, Customer Service, and other teams.

· Work with the CRM team to develop a segmentation communication strategy.

· Support and optimize social media marketing on all social media platforms, including LinkedIn, IG, Facebook, YouTube, etc.

· Increase branding, visibility, organic traffic, sales, and white hat strategy implementation.

· Backend website supervision and advanced strategy of Google organic as well as PR.

· Backlink building strategy.

· Expert supervision and strategy of all advanced digital marketing agency aspects for the brand and the brand’s third-party clients.

Skills:

· Have expertise in all e-marketing aspects, including media buying, conversion, CRM and marketing automation, email marketing, PR, lead generation, funnels, SEM, SMM, SEO, content marketing, GA4, loyalty programs, reputation management, influencer marketing, affiliate marketing.

· Know and use all relevant marketing software and apps.

· Know all new AI in the field.

· Know good high-quality VA and outsourcing teams.

· Ability to delegate all aspects to the team and control it with constant deadlines in mind.

· Bachelor’s Degree required.

· 5+ years of relevant professional experience.

· Expert knowledge of Google Analytics and other analytics tools.

· Ability to work alone or as part of a team.

· Creative, analytical, and a problem solver; be able to prioritize and oversee multiple projects at once.

· Tech savvy, demonstrating a passion for learning new technologies.

· Ability to manage projects from the beginning until the deadline while executing with high attention to detail.

· Experience managing social channels for B2B, B2C.

The individual will have demonstrated an ability to work in a fast-paced, performance-driven environment with an ability to think broadly about the business, incorporating continual improvement of processes and procedures with a goal of excellence while focusing on accuracy and efficiency.

Job Types: Full-time, Contract

Pay: $30.00 - $80.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Health insurance

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 5 years (Preferred)
• E-commerce: 5 years (Preferred)

Work Location: In person

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