Director, Marketing Job at Edwards Lifesciences
Key Responsibilities:
Direct line management responsibilities including a robust talent development plan in alignment with functional growth strategies and the desired culture of the department.
Interpret business objectives and develops successful marketing campaigns from idea to execution for direct to patient audience. Includes unbranded and branded communications strategies to educate and move patients to treatment.
Demonstrated success in executing integrated marketing campaigns directed at patients, including branding, content, market research, website, media, social and print.
Develop and lead in the implementation , planning, and execution of various marketing programs and advertising initiatives in support of direct to patient audience, and the organizations growth goals and reputation
Ensure the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organizations marketing budget .
Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organization’s goals.
Minimum Requirements:
Bachelor's Degree in in related field
Demonstrated track record in people management
Previous DTP experience (preferably outside of medical device)
Preferred:
MBA
Experience working in a regulated environment
Additional Skills:
For California, the base pay range for this position is $141,000 to $200,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
For United States Applicants Only:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Know your Rights: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Pay Transparency Notice
Please Note :
blog.nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blog.nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
Direct line management responsibilities including a robust talent development plan in alignment with functional growth strategies and the desired culture of the department.
Interpret business objectives and develops successful marketing campaigns from idea to execution for direct to patient audience. Includes unbranded and branded communications strategies to educate and move patients to treatment.
Demonstrated success in executing integrated marketing campaigns directed at patients, including branding, content, market research, website, media, social and print.
Develop and lead in the implementation , planning, and execution of various marketing programs and advertising initiatives in support of direct to patient audience, and the organizations growth goals and reputation
Ensure the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organizations marketing budget .
Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organization’s goals.
Minimum Requirements:
Bachelor's Degree in in related field
Demonstrated track record in people management
Previous DTP experience (preferably outside of medical device)
Preferred:
MBA
Experience working in a regulated environment
Additional Skills:
- Proven successful project management leadership skills
- Proven expertise in Microsoft Office Suite and related tools and systems
- Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making
- Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Demonstrated performance track record within relevant industry/function
- Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems
- Expert understanding of market and competitive dynamics
- Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management.
- Demonstrated ability to manage one or more direct reports and provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent development
- Ability to develop and integrate metrics into the projects and operations that clearly demonstrate the value of marketing to the business
- Expert understanding of marketing content approval processes and systems, regulatory guidelines and legal boundaries
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to work and excel within a fast paced, dynamic, and constantly changing work environment
- Ability to prioritize work within the team based on critical business needs
- Ability to articulate the vision of the business unit and function
- Frequently interacts with customers, and internal and external management concerning projects, operational decisions, scheduling requirements, and/or contractual clarifications
- Lead briefings and technical meetings for internal and external representatives
- Require the ability to change the thinking of, or gain acceptance from others in sensitive situations, without damage to the relationship
- Develop peer, cross functional and cross business relationships to maximize best practice sharing and team effectiveness.
- Provide leadership and direction to cross-functional teams to successfully implement systems, processes and related solutions
- Develop relationships and leverage them to influence change
- Support and solicit input from team members at all levels
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
For California, the base pay range for this position is $141,000 to $200,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
About Edwards Lifesciences
Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.
For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.
COVID Vaccination Requirement
Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.
For United States Applicants Only:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Know your Rights: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
Family and Medical Leave Act (FMLA)
Employee Polygraph Protection Act (EPPA)
Pay Transparency Notice
Please Note :
blog.nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blog.nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.