PURPOSE: The position is responsible for execution and reporting of the digital strategy for campaigns that promote Financial Center’s products and services. The Digital Marketing Specialist plays a role in building brand recognition for the Financial Center and Ball State Financial brands within the digital space, driving website traffic, and assisting with the development of email marketing campaigns to deepen member share of wallet. This position also supports operational functions of the Marketing Department including some event management, on site event support and/or other duties as assigned.

The position exists to support marketing, retail, lending, business development, financial literacy and investment efforts that will lead to core membership growth, market share growth, and deeper levels of membership engagement.

CULTURAL EXPECTATIONS:

• Adheres to Financial Center’s Policy and Procedures
• Acts as a role model within and outside Financial Center
• Maintains a positive and respectful attitude
• Communicates regularly with supervisor about department issues
• Demonstrates flexible and efficient time management and ability to prioritize workload
• Consistently reports to work on time prepared to perform duties of position
• Meets Department productivity standards
• Demonstrate enthusiastic support of corporate mission, core values and long term objectives.
• Performs daily assignments independently
• Resolves questions or problems on the basis of past precedent and interpretation of policy and procedural guidelines.
• Work is reviewed for adherence to policies and procedures

ESSENTIAL DUTIES:

• Digital Strategy:

• Recommends SMART digital strategies based on corporate balanced scorecard and marketing balanced scorecard goals
• Executes strategies including management of third-party digital ad providers, management of internal digital assets (website, social, video, email, audio), marketing creative coordination with other Marketing team members, staff communications, internal data procurement, and digital reporting

• FCFCU Digital Platforms: Manages website, social media, email, video, podcast, Google and reviewing sites (ability to work independently within these platforms as well as coordinate with platform providers when need is out of expertise)
• Data Analytics: Works with internal analytic team members, strategic development and third-party vendors to acquire and use data, and provide reports and return on all digital marketing initiatives
• Marketing Operations:

• Provide backup support with copywriting and graphic design assistance to marketing team members as needed
• Maintain positive community and Credit Union relationships and participate in community activities that support the initiatives and direction of the organization
• Other Duties: Provides marketing support for Operations and Sales Team, provides creative support for Marketing team, performs other administrative duties as needed

REQUIRED BACKGROUND:

• 1-3 years of similar or related experience
• College degree (BS or BA in a relevant field)
• Strong written communications skills including email and business communications
• Strong organizational skills and attention to detail are essential to the success of this position
• The ability to motivate or influence others, obtaining cooperation (internally and/or externally)
• Must possess PC, Microsoft and marketing-related software skills commensurate with the position including social media, email, video and website platforms management
• Must have some understanding of data analytics platforms including Google Analytics to help create actionable marketing reports/strategies – Google Analytics certification preferred but not required
• Should be familiar with the Credit Union bylaws, policies, procedures and state and federal laws effecting Marketing
• Should have a thorough knowledge of all Credit Union products and services
• Ability to respond to social and/or email member feedback after hours

WORK ENVIRONMENT: The work requires physical mobility within the general work area and meticulous attention to detail. Occasionally required to work extra time without advance notice to meet deadlines. Work is generally performed in an office environment. Trips to centers, vendors and other credit union activities will be required. Hybrid work is a viable option opportunity for this position.

All applicants are required to pass a background check as a condition of employment.