Location: Remote
Job Type: Contract
Compensation Range: $40 - 50 per hour

Our client is looking for a Digital Marketing Analyst to join their Global Marketing Team. In this role you will be responsible for measurement and analysis of all paid media globally, including display, paid search, paid social, email, and events. This role is critical to driving performance for all applications and key verticals, as well driving qualified traffic and leads to our six-language website.

Responsibilities:

• Lead definition of digital analytics strategy and be responsible for marketing leads tracking, in close cooperation with sales operations.
• Work with digital owners to identify impactful data points and reports which can guide digital media strategy.
• Define digital KPIs that support both business and digital media objectives.
• Collect, measure, and analyze digital media KPIs, including website, campaign success, content, mobile, social media, email, and search.
• Analyze Organic & Paid Social Campaigns and provide insights on content performance including what's working well, what's not working well, and work with key stakeholders/subject matter exports to define what changes are required.
• Analyze user engagement (e.g. click-through and bounce rates).
• Identify online customer journeys and suggest improvements.
• Assist site owner in determining analytics needs and assist in analyzing and interpreting reports.
• Analyze reports from partners and other 3rd parties and provide additional insights to business stakeholders (e.g., website owner, content owner, campaign team).
• Share best practices locally and globally - both from a campaign and site perspectives.

Qualifications:

• Experience level: Experienced
• Minimum 4 years of experience
• Education: Bachelors

Skills:

• Digital Marketing
• Marketing Strategy
• Business Analysis
• Adobe Analytics

JOBID: 983916