Job Title: Copywriter

Department: Marketing

Reports To: Art Manager

Status: Exempt

WHO WE ARE: Grover Gaming, headquartered in Greenville, North Carolina, is a software design and development company that specializes in electronic gaming throughout the United States and Canada. Having more than 400 employees located in seven states, we are working every day toward building a strong foundation of humble, passionate people, effective processes, and superior products. Our dedication to customer service, adaptability, and a diverse range of products has solidified our position as a global leader in the electronic gaming industry. Grover Gaming is a 3-year Inc 5000 award recipient, recognizing the fastest-growing privately held companies in the United States, and was recently honored with a Glassdoor Employees’ Choice Award. Glassdoor ranked Grover Gaming Number 2 in its Best Places to Work list in 2022 among companies across the US with less than 1,000 employees. Our company strives to support local communities and has helped raise over $400 Million for charities through its partnerships in charitable gaming markets.

SUMMARY: The marketing copywriter's primary role is to craft persuasive, compelling, and creative copy for a variety of media and marketing channels. The copywriter works closely with other members of the creative team, such as art directors, designers, and account managers, to develop concepts and ideas that engage and motivate target audiences.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

RESPONSIBILITIES:

• Understand Company Mission, Vision, and Values and be an ambassador of MVV.
• Collaborate with art directors, designers, and other creatives to develop compelling concepts and campaigns that align with the client's brand message and business objectives.
• Write clear, concise, and engaging copy for a variety of media and channels - including but not limited to print, digital advertising, websites, social media, video scripts, and email marketing.
• Conduct research to gain an understanding of clients' products, services, and target audiences to inform and communicate strategies.
• Collaborate with account managers and clients to understand project objectives and timelines to ensure that copy aligns with the brand guidelines, tone, and style.
• Proofread and edit copy to ensure accuracy, clarity, and consistency.
• Ensure that all copy meets legal and regulatory requirements.
• Stay up-to-date with industry trends, best practices, and emerging technologies.
• Other duties as assigned by the leadership.

REQUIREMENTS:

• Bachelor’s degree in English, Communications, Marketing, or a related field.
• 2-3 years of experience in copywriting, advertising, or marketing.
• Excellent written and verbal communication skills and the ability to communicate in a clear, concise, and persuasive manner.
• Exceptional writing skills including grammar, syntax, and punctuation.
• Understanding of marketing principles and strategies.
• Attention to detail.
• Time management and organization skills.

WORK ENVIRONMENT: The usual work environment is typical of an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate with no material or weather-related hazards except those associated with travel.

This Job Description is to be used as a guide for accomplishing Company objectives. The description incorporates the most typical duties performed and covers only the primary functions and responsibilities of the position. It is recognized that other related duties not specifically mentioned may also be performed. The inclusion of those duties would not alter the overall evaluation of this position.