Position Purpose:

Under the direction of the Director of Business Development, the Community Liaison develops and maintains relationships in markets that will generate desired utilization of the facility’s continuum of care. The Community Liaison provides community education on the mission and goals of Cumberland Hospital by utilizing professional account management skills.

Key Responsibilities:

1. Assists the Director of Business Development in developing and implementing a strategic plan to promote the services offered at Cumberland Hospital and more specifically within the new Acute Psychiatric unit to all potential referral sources in a manner consistent with the mission and vision of the hospital. New Unit has an expected spring 2021 launch.

2. Emphasizes consistent face-to-face contact through frequent travel (or by utilization of technology to combat unforeseen challenges), within an assigned geographic region to maintain a database of healthcare professionals. Liaison should be located within a reasonable commute of New Kent, Williamsburg – Richmond is preferred.

3. Responsible for growing patient census by consistently exploring the development and identification of new referral sources. Providing opportunities to educate and build awareness of clinical services provided by Cumberland Hospital. Maintain and management of accounts, identifying referral source needs and tailoring services to meet those needs. Assist in the development of the quarterly marketing plan by managing progress and analyzing results.

4. Coordinates with the Director of Business Development on-going updates of the Referral Source Data Base. Obtain and provide management with up to date information about changes in the market, maintain point of contact and protocol systems for each account. Document database and UHS tracking tools with clear and concise details.

5. Coordinates with the Admissions Department efforts to follow up with all referral sources regarding referrals and admissions. Recognize and resolve barriers to admission and assist with the coordination of the referral-to-admission process.

6. Performs other duties as assigned.

Qualifications: Skills, Knowledge and Abilities

Requires knowledge of the local behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric treatment and, age-specific programming. Must possess demonstrated business development concepts, sales abilities, competency in computer usage, and excellent written and oral communication skills (strong presentation skills), knowledge of and skills in application of marketing and sales principles, and creativity in developing marketing methods to effectively deliver the service message to referral sources, flexibility, skills in data collection analysis and interpretation; record of adherence to deadlines; customer service skills; willingness to travel, including overnight travel as required.

Education: Bachelor’s degree in Marketing/Public Relations/Business/Counseling or a social science related field (minimum).

Experience: Minimum of two (2) years minimum documented experience in referral development, account management, sales growth, and physician relationships. Experience may be evaluated on case-by-case basis in lieu of a degree. Preferred: Prior marketing and/or sales experience within a behavioral health setting preferred.

Safety Requirements: Knowledge of and adherence to company safety practices.

Licensure: Must possess a valid driver’s license and maintain a good driving record (terms vary depending on state) of which license is held in).

Physical Requirements: Must be able to operate a computer and review reports containing data with small print. To read and write proficiently in English. Must be able to speak clearly. Hearing and vision must be sufficient to perform the essential job functions. Must be able to travel daily (depending on assigned territory) via various methods of transportation (airplane, car, bus, metro etc.) sitting for long periods of time. Overnight travel up to 50% may be required. Must be able to occasionally lift 30 pounds and carry small objects. Incumbent will be standing, walking or driving 80%.

EEO Statement:

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success.

Notice:

At UHS and all subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates with matching skillset and experience with the best possible career at UHS and our subsidiaries. We take pride in creating a highly efficient and best in class candidate experience. During the recruitment process, no recruiter or employee will request financial or personal information (Social Security Number, credit card or bank information, etc.) from you via email. The recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail etc. If you feel suspicious of a job posting or job-related email, let us know by contacting us at: https://uhs.alertline.com or 1-800-852-3449

Job Type: Full-time

Pay: Up to $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Weekend availability

Application Question(s):

• Are you able to commute up to 80% for work?
• Do you have reliable transportation?
• Are you available for a two-week orientation?
• How many years do you have in the Marketing field?
• Have you worked as an area manager or field manager in the past?
• Are you vaccinated for covid or willing to become vaccinated upon hire? Required (If not, please do not apply).

Education:

• Bachelor's (Required)

Experience:

• Healthcare Field: 1 year (Preferred)

License/Certification:

• Driver's License (Preferred)

Work Location: One location

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