Commercial Advocacy Lead (Bacardi, Teeling Whiskey)- Miami, FL Job at TEAM Enterprises
- This requires the individual to reside in Miami or Fort Lauderdale, FL.
ABOUT TEAM
TEAM is an award-winning experiential marketing agency that develops and executes creative marketing campaigns rooted in strategy, insights and decades of learning. We partner with the best brands and people to deliver experiences that create inspiration at the point of engagement. Our roster of talent is essential to executing quality campaigns which live up to our high standards.
TEAM has partnered with Bacardi for over 30 years across a variety of services and continues to adapt to ensure we are helping Bacardi win against the competition. We have helped build the ‘best in class’ Bacardi Advocacy team in North America encompassing a family of ambassadors across the portfolio. Our objective is to provide opportunities for our ambassador team to grow their careers across Bacardi, SGWS and TEAM.
Responsibilities:
Manage a team of Portfolio/Brand Ambassadors (ie. recruit, on-board, train, retain and manage full-time employees) and lead by example through their experience in the on-premise- Perform a variety of tasks including hosting weekly status calls, analyzing and enforcing performance goals, creating presentations, managing project timelines, and providing recaps to all stakeholders
- Monitor Ambassador activity and hold them accountable to meeting their goals and performing their job responsibilities
- Develop and maintain strong working relationships while acting as a superb communicator across agency departments, with direct reports and with clients
- Be very forward thinking in maintaining detailed schedules, providing updates to the team and staying ahead of potential pitfalls prior to their occurrence
- Support in the development and ideation of education and engagement programs that connect to our key partners (Trade, Distributor and Internal teams)
- Practice and ensure compliance with all the organization’s policies and procedures
Skills:
- Be highly skilled at interfacing directly with clients and must present him/her-self in a professional, competent manner. The individual will need to be able to demonstrate the ability to quickly win the trust and respect of their client and peers
- Have a passion for the liquor industry and the category – previous experience developing and executing experiential programming is a plus
- Exhibit initiative and the ability to work independently as well as within a team environment with multiple departments. Experience with problem solving and conflict resolution is a must
- Possess a strong interest in mentorship and be passionate about facilitating growth and a strong career path for your team
- Be solution oriented when confronted with ambiguity. Utilizing a proactive approach to problem solving will allow candidates to be forward thinking and anticipate any potential hurdles that may develop into a negative consumer/brand interaction
- Bring an innovative and insightful approach to participating/assisting in strategy and creative brainstorming for program development, etc.
- An expert in Microsoft office tools (Outlook, PowerPoint, Excel, Word, Teams)
- Proficient in utilizing and navigating tech solutions for projects, reporting and organization
Financial & Reporting:
- Efficiently manage program budgets – analysing program investment, providing financial updates on a quarterly basis and offering solutions based on brand/advocacy team’s financial goals
- Ensure that ambassador team stays within budget across activation & T+E Budgets
- Monitor the delivery of programming objectives on time and on budget
- Effectively track the ambassador team spend in focus accounts to ensure effectiveness
- Recap and reconcile all financial transactions of your team to your client
- Manage weekly status calls with the ambassador team
- Utilize the PULSE Reporting Tool to assist ambassador team plan, manage and report on all activity in the field
- Compile monthly recaps for each ambassador and provide executive recap every quarter to the portfolio/brand team
Personal Qualities:
- Be a leader and mentor to the team of Ambassadors to ensure growth and across the group
- Possess the ability of being solution-oriented – helping to be forward thinking and anticipating any potential hurdles
- Be highly skilled at interfacing direct with clients and demonstrate the ability to quickly win the trust and respect of peers & colleagues
- Perform a variety of administrative tasks including composing correspondence such as client memos, creating presentations, project timelines, and after-action/contact reports.
- Be solution oriented and take an entrepreneurial approach with ambassador team and the supporting departments
- Bring a creative and insightful approach to participating/assisting in strategy and creative brainstorming
- Support the Group Advocacy Lead in providing recaps and feedback on programs and ambassador KPI’s
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