Category Manager, CPG Job at Peet's Coffee & Tea
Who We Are:
This is a full-time and remote position - Bentonville, Arkansas preferred ! What You Will Do:
Peet’s Coffee is the premier specialty coffee company in the US. Peet’s buys the highest quality beans in the world, artisan roasts and delivers superior freshness, no matter when it is sold. Started in 1966 in Berkeley, over 50 years ago, Alfred Peet is recognized as the grandfather of specialty coffee. Peet’s is committed to strategically growing its business through multiple outlets: 200+ Coffeebars, ecommerce, foodservice / office coffee and a rapidly expanding CPG business. Most recently Peet’s has entered the fast growing Ready to Drink Beverage category with multiple crafted, fresh and premium beverage brands.
The
Category Manager will be responsible for creating and managing customer-specific category management deliverables for both the Sales Team and directly to Customer Buyers. There is specific emphasis on actionable category and shopper insights that drive the business for both our customers and Peet’s Coffee. The position is expected to be the go-to category management expert, to include in-depth category, consumer and shopper expertise. Key responsibilities include customer development, retail execution, insight activation and cross-functional collaboration. Importantly, this position requires both data and business savvy, as well as effective communication and problem-solving skills in order to provide consultative category management to both internal and external customers alike. This role is expected to present to and influence the customer.
This is a full-time and remote position - Bentonville, Arkansas preferred !
- Represent the Peet’s portfolio, to include: Peet’s premium bags, k-cups and capsules, Caribou premium bags, Mighty Leaf tea, Stumptown bags, and Intelligentsia bags, k-cups, and Instant.
- Responsibilities across Walmart, BJs, HEB, Amazon Fresh, as well as some other regional grocery, mass, military, or drug accounts.
- Translate category and shopper insights into customer implications and opportunities
- Act as category advisor identifying ideas for total category growth
- Gather and share competitive intelligence information and implications
- Provide Merchandising, Assortment, Pricing and Shelving insights and recommendations
- Ensure recommendations adhere to shelving and assortment principles
- Support delivery of formal category reviews to the customer, identifying current state, business drivers and opportunities for growth
- Lead in the assessment of shelf layout and productivity, develop shelving recommendations to optimize category performance, manage schematic development and distribution
- Create and deliver fact-based presentations that compel customer(s) to take action against opportunities to improve their performance with Peet’s solutions
- Actively participate in the improvement of retail MAPS (Merchandising, Assortment, Pricing and Shelving) execution
- Share best practices and successful retail execution examples such that others can adopt and replicate with their customers
- Must command: leadership, strong communication skills, collaboration, attention to detail, initiative and a results oriented, go get it attitude
- 2-3 years of related consumer packaged goods work experience required
- AC Nielsen/IRI expertise
- Apollo, JDA, Gladson
- EYC, Kroger 8451 knowledge a plus
- Highly proficient in Excel, Word and Power Point
- Well organized and able to handle multiple projects
- Presentation skills a must – building and delivering
- Experience with Walmart, Sam's Club, Costco, Amazon a plus
- Travel 30% of time
- BA/BS required
At Peet’s we hire the best people and are committed to supporting our employees and rewarding them for their work. The target annual base salary range for this position is $102,000 - $128,000. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Peet’s offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.
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