Campaign Manager, Advertising Traffic, Paramount Advertising Job at Paramount
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
Role Overview & Responsibilities
We are looking for a contributor to fill the Campaign Manager, Advertising Traffic, Paramount Advertising position on our Promo Ad Operations team supporting internal marketing across Paramount Global! This is a unique opportunity to own publisher ad operations for strategic initiatives across the Paramount Global portfolio. Take ownership of detailed online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, meticulous, accountable, and have an ownership mentality. Also having the ability to break down and communicate complex technical, and operational information to non-dedicated specialists.
This role is a remote role and will report to the Senior Manager, Advertising Traffic, Paramount Advertising!
Your Day-to-Day:
Set up and run digital advertising campaigns; focusing on timely, accurate implementations, and campaign delivery
Partner with multiple internal marketing and creative teams at Paramount Global to receive and traffic promos from multiple brands to focus on company priorities
Publish video, mobile and display promos through our internal ad server across all Paramount Global products and sites
Ensure all creative asset specifications and ad policies are met before launching new executions
Monitor, analyze and optimize campaign performance against delivery and KPI objectives
Proactively conduct in-depth QA through the use of debugging tools
Troubleshoot creative issues, implement custom executions, monitor delivery issues, optimize data integration, address opportunities to reach specific audience sets, and be knowledgeable about site ad tagging logic to address ad disruptions
Apply available strategy points around promo placement and targeting from an internal marketing perspective while using company resources to apply audience targeting, show targeting, site targeting, or other avenues to effectively place promos in front of the right audiences and track success rates accordingly
Establish and successfully handle implementation timelines for all internal partners
Coordinate asset hand-off with client and internal teams; while proactively sharing updates and setting expectations with all collaborators
Key Projects:
The Campaign Manager will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external marketing teams
Provide suggestions on novel ways to improve current Ad Operations processes and procedures to enhance team excellence.
Join kick-off calls with marketing teams to understand advertising specifications and discuss custom or complex executions for launches
Build first-hand knowledge of publisher-side advertising technology in order to consult with partners on standard processes
Staying educated on key developments in the rapidly changing digital advertising ecosystem and use that knowledge to update or build new processes that support changing industry needs
Basic Qualifications
Bachelor of Arts (BA) or Bachelor of Science (BS) degree
1 – 2 years of experience managing digital advertising campaigns
Additional Qualifications
Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
Shown experience with ad-serving platforms (i.e. DFP/GAM/FreeWheel)
Ability to handle complex problems and think critically
Strong organizational, verbal, and analytical skills
Recognize and prioritize concurrent projects with different timelines to increase revenue and client satisfaction
Knowledge of Rich Media, Video Encoding, HTML5
Knowledge of web page composition and analytics
Good understanding of HTML, CSS, and Javascript
Knowledge of Programmatic advertising
Experience with Content Management Systems
Experience with Salesforce (strongly preferred)
Experience with third-party ad-serving technologies (such as DCM, Celtra, Clipcentric, etc.) (strongly preferred)
ADDITIONAL INFORMATION
Hiring Salary Range: $47,000.00 - 93,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.
Please Note :
blog.nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blog.nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.
Role Overview & Responsibilities
We are looking for a contributor to fill the Campaign Manager, Advertising Traffic, Paramount Advertising position on our Promo Ad Operations team supporting internal marketing across Paramount Global! This is a unique opportunity to own publisher ad operations for strategic initiatives across the Paramount Global portfolio. Take ownership of detailed online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, meticulous, accountable, and have an ownership mentality. Also having the ability to break down and communicate complex technical, and operational information to non-dedicated specialists.
This role is a remote role and will report to the Senior Manager, Advertising Traffic, Paramount Advertising!
Your Day-to-Day:
Set up and run digital advertising campaigns; focusing on timely, accurate implementations, and campaign delivery
Partner with multiple internal marketing and creative teams at Paramount Global to receive and traffic promos from multiple brands to focus on company priorities
Publish video, mobile and display promos through our internal ad server across all Paramount Global products and sites
Ensure all creative asset specifications and ad policies are met before launching new executions
Monitor, analyze and optimize campaign performance against delivery and KPI objectives
Proactively conduct in-depth QA through the use of debugging tools
Troubleshoot creative issues, implement custom executions, monitor delivery issues, optimize data integration, address opportunities to reach specific audience sets, and be knowledgeable about site ad tagging logic to address ad disruptions
Apply available strategy points around promo placement and targeting from an internal marketing perspective while using company resources to apply audience targeting, show targeting, site targeting, or other avenues to effectively place promos in front of the right audiences and track success rates accordingly
Establish and successfully handle implementation timelines for all internal partners
Coordinate asset hand-off with client and internal teams; while proactively sharing updates and setting expectations with all collaborators
Key Projects:
The Campaign Manager will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external marketing teams
Provide suggestions on novel ways to improve current Ad Operations processes and procedures to enhance team excellence.
Join kick-off calls with marketing teams to understand advertising specifications and discuss custom or complex executions for launches
Build first-hand knowledge of publisher-side advertising technology in order to consult with partners on standard processes
Staying educated on key developments in the rapidly changing digital advertising ecosystem and use that knowledge to update or build new processes that support changing industry needs
Basic Qualifications
Bachelor of Arts (BA) or Bachelor of Science (BS) degree
1 – 2 years of experience managing digital advertising campaigns
Additional Qualifications
Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
Shown experience with ad-serving platforms (i.e. DFP/GAM/FreeWheel)
Ability to handle complex problems and think critically
Strong organizational, verbal, and analytical skills
Recognize and prioritize concurrent projects with different timelines to increase revenue and client satisfaction
Knowledge of Rich Media, Video Encoding, HTML5
Knowledge of web page composition and analytics
Good understanding of HTML, CSS, and Javascript
Knowledge of Programmatic advertising
Experience with Content Management Systems
Experience with Salesforce (strongly preferred)
Experience with third-party ad-serving technologies (such as DCM, Celtra, Clipcentric, etc.) (strongly preferred)
ADDITIONAL INFORMATION
Hiring Salary Range: $47,000.00 - 93,000.00.
The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is eligible to earn sales incentive compensation.
https://www.paramount.com/careers/benefits
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.
Please Note :
blog.nvalabs.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, blog.nvalabs.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, Site.com is the ideal place to find your next job.