Business Line Marketing Manager - Assurance Job at BDO
We are seeking an enthusiastic Marketing Manager with the skills to manage and execute go-to-market campaigns and programs to join our Assurance Marketing team. Your role will provide marketing support for key strategic specialty practice areas. Your primary focus will involve working with our Employee Benefit Plan Audit practice group. BDO is one of the largest providers of Benefit Plan Audits and a key thought leader in this market segment via our ERISA Center of Excellence.
Additionally, you will directly support BDO’s Third Party Attestation and Information Systems Assurance specialty practices. You will also collaborate with and support the marketing leader aligned to the Audit Professional Practice Group and the BDO Center for Corporate Governance. You will work directly with practice leaders, other marketers and outside agencies to develop content driven marketing plans, manage campaign processes, assess market opportunities, analyze metrics and contribute to marketing programs that drive results.
You’re a good fit for this role if you bring prior professional service firm marketing experience and are looking to build on your range of marketing skills, such as brand storytelling, digital marketing, as well as content development and execution in formats including articles, surveys, white papers, podcasts and webinars. You will work to develop compelling campaigns that engage our target audiences and produce measurable results. Experience in a Microsoft Dynamics 365 CRM and Marketo environment a plus. We seek a self-starter with great communication skills, experience working with senior executives and who wants to continue to learn in a collaborative, challenging and fun environment. We encourage you to apply today!
Additionally, you will directly support BDO’s Third Party Attestation and Information Systems Assurance specialty practices. You will also collaborate with and support the marketing leader aligned to the Audit Professional Practice Group and the BDO Center for Corporate Governance. You will work directly with practice leaders, other marketers and outside agencies to develop content driven marketing plans, manage campaign processes, assess market opportunities, analyze metrics and contribute to marketing programs that drive results.
You’re a good fit for this role if you bring prior professional service firm marketing experience and are looking to build on your range of marketing skills, such as brand storytelling, digital marketing, as well as content development and execution in formats including articles, surveys, white papers, podcasts and webinars. You will work to develop compelling campaigns that engage our target audiences and produce measurable results. Experience in a Microsoft Dynamics 365 CRM and Marketo environment a plus. We seek a self-starter with great communication skills, experience working with senior executives and who wants to continue to learn in a collaborative, challenging and fun environment. We encourage you to apply today!
Qualifications
Education:
Experience:
Software:
Other Knowledge, Skills, & Abilities:
- Bachelor’s degree and Five (5) or more years of marketing experience in professional services, required; OR High School Diploma/GED and Eight (8) or more years of marketing experience in professional services, required
- Bachelor’s degree in Marketing, Communications, English, Journalism, or Business Administration, preferred
Experience:
- Prior experience working in accounting, financial consulting, business advisory and/or professional services, preferred
Software:
- Proficient in the use of Microsoft Office Suite, specifically Excel, Word, and PowerPoint, required
- Microsoft Dynamics CRM and Marketo experience, preferred
Other Knowledge, Skills, & Abilities:
- Superior verbal and written communication skills
- Excellent organizational and project management skills
- Strong interpersonal skills
- Ability to interact effectively with people at all organizational levels of the Firm
- Ability to work in a fast-paced, deadline-driven environment with a customer service focus
- Ability to successfully manage multiple projects while working independently or within a team environment
- Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc.
- Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy, and development
Multiple Locations
Atlanta, Austin, Baltimore, Boca Raton, Boston, Chicago, Cincinnati, Cleveland, Columbia, Columbus, Coral Gables, Dallas, Detroit, Fort Lauderdale, Fort Worth, Gardner, Grand Rapids, Greater Philadelphia, Greater Washington D.C - Potomac, Greater Washington D.C. - McLean, Greenville, Houston, Indianapolis, Jacksonville, Lakeland, Miami, Minneapolis, Raleigh, Richmond, Washington, DC, West Palm Beach, Wilmington, Winter Haven, Woodbridge
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