Marketing Coordinator

All Your Needs. All Our Hearts.

Heartland Country Village located just 20 minutes from beautiful Madison, Wisconsin offers skilled and long-term care. This campus offers care for 40 residents and patients who rely on us for life enrichment and quality of care.

We offer an array of employment opportunities for all types of professional interests. We offer competitive wages and benefits, tuition assistance and professional advancement programs.

We are currently seeking a Social Services Director for our 40-bed Skilled Nursing Center. This unit offers short term rehabilitation as well as long term care. The community describes Heartland Country Village as ‘family’, and we’re honored to serve every one of our 40 residents with the most compassionate care for over 45 years.

Come join our enthusiastic team! It’s not just our promise, it’s our passion.

POSITION PURPOSE

The Marketing Representative / Community Liaison is responsible for promoting the services of the organization with potential residents, families and potential referral sources including representatives from area hospitals, home health and other health care organizations. This team member supports the mission of the community by generating new admissions for the organization to serve. The team member coordinate with referral sources, insurance companies and others to assure a smooth transition of care for those in need of skilled nursing services. The Marketing Representative also conducts educational programs, marketing events and community outreach activities for area health and community organizations.

QUALIFICATIONS

Excellent communication skills

Knowledge of area market for skilled nursing services; familiarity with, case managers, discharge planners in the area market

Ability to work unsupervised, exercise discretion and use independent judgment and critical thinking skills.

Friendly, approachable demeanor

Extraordinary time management and organizational skills required.

Minimum of one (2) year experience in the health care.

Bachelor’s degree in Marketing, Business, or related field or an LPN or RN with 2 years of experience in a skilled nursing setting.

MAJOR AREAS OF ACCOUNTABILITY

Contacts potential referral sources / contacts to promote the services of the organization Cultivates, develops and enhances care relationships with hospitals, nursing homes, ALFs, physicians and other referral sources. Maintains regular contact with these staff to meet patient/family of any identified referrals.

Follows up on referrals to educate potential admissions / families on services of the facility

May conduct on site assessment of referrals to determine care needs

Facilitates the transition of new admissions from the referring facility / source, assuring thorough communication and continuity of care;. Assists in obtaining records needed to support a smooth transition of care for new admissions.

Maintains appropriate and effective communication with other team members to support a successful admission process

Contacts local associations and participates in community functions; promotes awareness of the facility in the community

Participates in / contributes to the development of the facility marketing plan

Prepares reports on Agency activity for the Administrator.

Maintains accurate tracking of referrals and territory management system to track efforts.

Maintains thorough knowledge of the community’s health care market, competition, consumer demands and governmental policies that influence the agency’s goals.

Completes intake information with new admissions as needed.

Negotiate with third party payers to obtain authorization for needed services & supplies.

Communicates accurately and completely to referral sources, facility staff, patients and families, utilizing positive interpersonal skills

Attends seminar and community resources regarding issues on the health care industry.

Other duties as assigned

WORKING ENVIRONMENT

Works indoors in Agency office, hospitals and other referral sources; travels to/from facility and marketing locations.

We are an Equal Employment Opportunity Employer. We maintain a drug-free workplace and perform pre-employment substance abuse testing. All your information will be kept confidential according to EEO guidelines.

Job Type: Full-time

Pay: $48,000.00 - $52,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Black Earth, WI 53515: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: One location

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